The Cabrio collection is the first eyewear collection designed by Bieke HOET, the designer and manager of the family owned Hoet design studio in Bruges, founded in 1997.

Taking a different direction than her father Patrick Hoet, Bieke studied interior designer. During the first 10 years at the HOET design studio, she was occupied with everything but eyewear design. She developed a furniture collection, was responsible for the booth layout during eyewear events, founded and enhanced the Hoet eyecatchers collection with new designs and, in addition to new products, she realized several projects as product manager for her father. www.hoet.eu

It all started with one model: the Cabrio Firebird (visor + sunglasses in one piece). Initially, this solo model was integrated as a playful item to enhance the Hoet eyecatchers collection. The actual Cabrio collection together with the successors of the Firebird was founded in 2009 – a natural development of this first design.

Design concept

‘The use of new materials and techniques creates added values and aesthetics in eyewear design. This is basically the idea and motivation of the Cabrio collection’.

Driven by curiosity, she continuously explores new materials, techniques and manufacturers. A virtual library has grown during the years. Through trial and error, by pushing a material to its edge of performance, by applying techniques unknown in the eyewear business, new concepts with new added values are created. These challenges motivate her to inspire the eyewear business and to demonstrate another point of view.

Production Process

For example: the firebird is made of laminated polypropylene. This material was developed by Bieke herself. Her research into this material resulted in a high-value material that can be manipulated like origami paper to create three dimensional shapes. This is the basic idea of the Firebird. The leather look material is pleated around the shield and simultaneously achieves the look, feel, volume and functional tension of the temples.

The most important added value of this new material and origami technique is the low weight and the fact that there are no welded parts that break off easily. Dynamic shapes are realized without investment in moulds. Less is more.